Rad Creative’s collaboration with Canadian Heritage and Tourism Jasper on the “Illumination” event was a journey into the heart of storytelling. Our team had the exciting opportunity to capture the essence of this unique event, featuring the captivating performance of Koh from the band Sons & Daughter. We delved deep into the theme of uncovering the hidden stories that small towns harbor, a narrative rich with local charm and character. Working hand-in-hand with the teams from Canadian Heritage and Tourism Jasper, we ensured that every shot, every angle, told a story, shining a spotlight on the event’s captivating moments. Our aim was to do more than just document; we sought to create a visually compelling narrative that celebrated the spirit of “Illumination,” bringing to life the rich tapestry of stories and talents that make small towns and their events so uniquely enchanting.